Sales has a bad a reputation, and rightly so because so many people go about sales all wrong. But, good sales is like having a good relationship: Both of you should get something positive out of it.

Success in sales is not just about charisma or closing techniques—it’s about understanding the psychology of your customers and guiding them through a structured process. Build trust and listen ...

Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions and choices that occur ...

Focus on winnable opportunities. Use tools to refine what is and isn’t a winnable deal. Create a plan with your prospect. Manage yourself for success. Contrary to what you see in pop culture, sales is ...

Forbes contributors publish independent expert analyses and insights. I’m an investment sales broker and real estate investor based in NYC. When you’re selling a property, you’ll want to consider how ...