Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Known for its bidding-based approach to fares, inDrive is deepening its push beyond ride-hailing by rolling out advertising ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

The NAD also took issue with how T-Mobile advertised its T-Sat service. Claims such as “No matter where you are, you will ...

Consumer technology has created many new ways for marketers to communicate with potential customers, adding more advertising choices to their marketing mix. Traditional forms of advertising, such as ...