Before getting behind the wheel to compete in the 2024 U.S. Grand Prix in Austin, Texas earlier this month, F1 superstar Lewis Hamilton was at Stubb’s BBQ to premiere a new short film. “Push Push” is ...
Scope: Publicis Groupe’s Leo New York was awarded the restaurant chain’s U.S. creative account following a competitive review. Subway previously told Ad Age that it was also reviewing its U.S. paid ...
Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...
Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.
Advertising has the power not only to sell products and services, but also to shape cultural narratives and norms of creative expression. While many ads are quickly forgotten, a select few stand out ...
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Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...
After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The two top executives of ...
Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...