From supply side efficiencies to AI-enabled targeting, Trade Desk's Terry Kane shares three ad tech trends to watch in 2026.

Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

The U.S. District Court for the Eastern District of Virginia is seen Monday, Sept. 9, 2024, in Alexandria, Va. (AP Photo/Stephanie Scarbrough) ALEXANDRIA, Va. (CN) — In a court fight to stave off ...

As we hit the midpoint of 2025, what’s the current state of privacy in ad tech? As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

Ad tech loves shipping new products, versions, features, roadmaps, acronyms… all meant to fix targeting, measurement, ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...