Looking to provide deeper insights into into consumer TV viewing data, Nielsen’s local TV ratings will add "big data" from set-top boxes and smart TV platforms and services to its local viewer panels ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Marking the latest iteration of TV ratings during the increasingly complicated and fragmented streaming era, this fall the industry will adopt Nielsen‘s Big Data + Panel, the first accredited national ...

Add Yahoo as a preferred source to see more of our stories on Google. Nielsen logo on a website. Nielsen said it plans to make its combination of panel data plus big-data measurement systems available ...

The Media Rating Council OKs the change, which will combine the company's panel ratings with big data from streamers. By Rick Porter Television Business Editor A key industry board has given the OK ...