Apple’s week of Mac announcements kicks off today with a new lineup of 24-inch iMacs, Apple’s first Macs to launch with the M4 processor from this spring’s iPad Pros. The new models still start at ...

The company's traditional approach to memory optimization should now be seen as yet another advantage over rival platforms.

Here’s what Apple has to say in today’s announcement: Apple today announced the new iMac, featuring the powerful M4 chip and Apple Intelligence, in its stunning, ultra-thin design. With M4, iMac is up ...

When it comes to the amount of RAM (which Apple refers to as “unified memory” in its A- and M-series chips) in Apple iPhones, iPads, and Macs, there has been a disconnect over what users want (more) ...

Apple has equipped its just-announced M4-powered iMac with 16GB of Unified Memory as standard, up from 8GB of RAM in the previous model. The new iMac starts at $1,299. As rumored, Apple has upped the ...

Apple faces a structural margin headwind from surging DRAM and NAND prices driven by AI server demand, threatening its premium valuation. With 74% of revenue tied to hardware, Apple's exposure to ...