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WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...
Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...
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Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...
The “not for sale” sign definitely is up at Preston Spire, the creative agency that’s been doing business — independently — since 1950. Suitors nonetheless are showing interest in the ...
“McCann Riga” has been named this year’s best creative agency in the Baltics. This title is awarded based on an overall ranking compiled from the most significant international advertising and ...
AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...
As more global agencies eye M&A and Indian independents like Madison, WRM and Gozoop enter the fray—what’s at stake for India’s independent agency ecosystem?
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