AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

In April, one year after embracing AI, Chinese marketing agency group BlueFocus released its annual report. Revenue in 2023 reached 52.61 billion RMB (US$7.26 billion), an increase of over 43% from ...