With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...
In separate motions this week, Amazon and the Big Five publishers asked a federal court to dismiss the latest iteration of a potential class-action price-fixing claim filed against them on behalf of ...
NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...
In oral arguments on July 27, lawyers for the Big Five publishers and Amazon asked a federal court to dismiss a potential consumer class action lawsuit accusing them of a conspiracy to fix e-book ...
Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings ...
Vudoo stands as the first and only commerce content vendor on APS, empowering publishers and retail media networks to monetise their inventory with premium commerce-enabled ads at scale. Vudoo, the ...
The Association of American Publishers, Authors Guild and American Booksellers association have jointly written a letter to House of Representatives’ Antitrust Subcommittee about the power that Amazon ...
Amazon is staffing up to build new ad products for publishers. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. This team is focused on building ...
NEW YORK—Publica, a CTV ad-server owned by Integral Ad Science, had announced that they will be joining the new, global Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV ...
Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division, has announced that they are working to provide new advertising capabilities for its AVoD and FAST services.
NEW YORK--(BUSINESS WIRE)--Triton Digital, a global technology and services leader to the digital audio, podcast and broadcast radio industries, today announced its integration with Amazon Publisher ...