Snap is now developing permanent augmented reality overlays for various landmarks across the globe, allowing developers to create custom experiences that blend the virtual world with ours. Named ...

Google would like to use your phone’s camera more often—not just for whatever it’s calling its group-chat software this month, but also for augmented-reality overlays of search results on your view of ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...