As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to win more advertiser budgets. On Friday, Comcast-owned ad buying platform ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get ...

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care ...

Microsoft launches AI-powered Predictive Targeting for advertising. The tool improves conversion rates and streamlines the targeting process. Offers flexibility with existing strategies, but has ...

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore (SCOR), ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...