Online shopping is convenient, but when it comes to pricey purchases like furniture or cars, it can be hard to buy based on photos. That's where a Utah company comes in. Seek is now working with big ...

In 2013, Google made an international splash with the launch of its new Glass wearable computer. The concept was simple and highly advanced for the time: The tech giant had fitted a microcomputer into ...

Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented ...

Etail group Shop Direct is testing augmented reality in its furniture category to help boost conversion rates. The technology, which is in beta testing, will enable customers to see how items such as ...

Retailers are turning to the filtering technology popularized by Snapchat to add a real-world feel to online shopping. By Kate Conger OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he ...

SAN DIEGO - Close your eyes. Can you picture that sofa you're coveting in your living room? Now, open your eyes and pull out your phone - because edgy furniture stores are giving you a tool that's ...

IKEA will soon allow customers to order furniture online via an augmented reality smartphone app (Reuters). The new app will combine the kind of augmented reality furniture-position we've previously ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.

We may earn commission from links on this page, but we only recommend products we love. Promise. Steve Madden has entered its augmented reality era. WTF does that even mean, exactly? Good question!

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

This week, Apple began rolling out a new update to its Quick Look augmented reality tool, letting iPhone and iPad users check out products in AR and then buy them directly. Quick Look already let ...