Many website owners depend on Google's AdSense program, which allows them to generate additional income from Google ads they agree to host. If you want to expand your site's advertising reach, you are ...

Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will ...

Microsoft has confirmed that it’s squeezing ads into the answers of its Bing AI chatbot, which it only introduced last month — an expected but surprisingly cash-grabby addition to a product that still ...

For the first time Bing is rolling out retargeting on its ads, including for Shopping and Search text ad campaigns. Marketers will now be able to retarget website visitors on both Bing and Yahoo ...

Bing Ads has rolled out an adjustment to its Device Targeting capabilities. In an effort to further support mobile-only campaigns, advertisers can now set negative bid modifier for desktop. Bid ...

The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads. In response to Google AdWords’ roll out of Upgraded URLs, Bing Ads will soon be ...

With its AI reinvention, Microsoft’s Bing has reached new heights in popularity and users. Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the ...

Microsoft finally copped to incorporating ads into its buzzy AI Bing Chat this week, though the company's announcement offered little clarity. Reading time 4 minutes With the AI-arms race in full ...

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the ...

Microsoft has been pushing Bing pop-up ads in Chrome on Windows 10 and 11. Windows Latest and The Verge reported on Friday that the ad encourages Chrome users (in bold lettering) to use Bing instead ...

Microsoft’s strategy of using pop-up advertising to promote new features and services has returned—and ad blockers can do nothing against it. I saw two examples of this on Monday morning using ...