Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry.

Puma has appointed Nadia Kokni, most recently at Hugo Boss, as vice president of Global Brand Marketing. Kokni joins Puma’s global leadership team, reporting to Chief Brand Officer Maria Valdes. Kokni ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Nadia Kokni has been roped in as Vice President, Global Brand Marketing at PUMA. Her new role is effective January 1, 2026.