In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

Small businesses don’t just compete with each other—they go up against industry giants with nationwide reach, deep pockets, and aggressive pricing. It’s not a fair fight, but it’s one that independent ...

I am the CEO of NovelVox, an AI-enabled contact center solution provider. I help organizations deliver impeccable customer experience. The idea of being loyal to a brand seems counterintuitive. After ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a SaaS-driven market. After sale blind spot. Focusing only on acquisition ...

Loyalty fails when it’s disconnected from how people pay. Traditional loyalty programs are often built as afterthoughts. A separate sign-up. A separate app. A separate step. But it doesn’t have to be ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Filling a funnel with low-quality leads is not the most effective way to grow our business. Instead, treat your prospects (and current clients) like your most valuable asset. It's time to create your ...