Some of the world's most famous and successful companies have extremely memorable logos. Think about the red and white Target target or McDonald's golden arches. The logos are inseparable from the ...

After some success selling T-shirts, you may decide to expand your efforts by incorporating copyrighted logos. But before you can proceed, you have to know what the law says about selling shirts with ...

Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

Inside the United States Copyright Office is a Review Board that makes final agency determinations on copyright eligibility, by either accepting or rejecting ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many ...

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to encounter one of its trademark contour bottles on a public sidewalk, even if the ...

I enjoy shopping alone, but I’m never truly alone. Inside my head, a chorus of critics—ranging from my accountant to Trinny and Susannah from the original British version of “What Not to Wear”—tends ...