"Brain rot isn’t fed to us in language classes or developed into our vernacular through literature. For a viral term to survive, all who use it or denounce it must give a piece of themselves to it." ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.

Add Yahoo as a preferred source to see more of our stories on Google. Ever spend a little too much time scrolling through social media or binge-watching shows and end up feeling…fuzzy? The phrase ...