Cola's glass bottle design so instantly recognisable? How did the design come about, and why has it done so well? We explore ...
The next time you grab a bottle of Coca-Cola, you may notice that it says "Recycle Me Again." This is more than just branding — it's an indicator of something that could prevent tens of millions of ...
When Coca-Cola's now-ubiquitous curved, 20-ounce plastic bottle was first introduced in the 1990s, it faced both critics and a healthy dose of skepticism before becoming a resounding marketing success ...