Cola’s seasonal spots have been closely tied to handcrafted visuals and nostalgic storytelling. This year, however, the ...

Coca-Cola practically invented Santa Claus as we know him today. - Coca-Cola / Secret Level Coca-Cola has an indelible connection to the holidays here in the United States. The company's 1930s ...

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

The holidays are a ritual built on shared history, yet Coca-Cola’s 2025 holiday ad campaign bets on AI efficiency over emotion. Can true nostalgia survive when the human touch is removed from the ...

Coca-Cola rolled out its 2025 holiday campaign this week, relying heavily on artificial intelligence to do the work of a team of creatives. The company revived its classic red trucks, lighting the way ...

Coca-Cola has an indelible connection to the holidays here in the United States. The company's 1930s portraits of Santa Claus helped popularize the character as we know him today, and Coca-Cola ...