To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Colgate's new smart electric toothbrush, Hum by Colgate, includes smart sensors tracking the frequency, duration and coverage of users' brushing, the company said in an email. Digital-first marketing ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

Smart toothbrushes have been around for a few years now, but they haven’t quite caught on. Sure, they promise better habits via connected sensors, but they also tend to be very expensive ($100 and up) ...