Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Think about your 35th birthday: Were you substantially different than the day before? Probably not, and yet marketers automatically moved you from the 25-34 segment to the 35-44 segment, and targeted ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

While PRRS-resistant pigs are not yet for sale in the U.S., research like Circana’s and CFI and FMI’s helps to illustrate ...