Consumer behavior shows renewed caution after brief stability. Spending patterns are tightening again. These indicators ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It emphasises the interaction of individual psychology, social dynamics, ...

The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.