Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

The autonomous nature and adaptability of artificial intelligence (AI)-powered pricing algorithms make them attractive for optimizing pricing strategies in dynamic market environments. However, ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I closely explore the rapidly emerging ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.