Researchers have developed a new theory of how changing market conditions can lead large numbers of otherwise cautious consumers to buy risky products such as subprime mortgages, cryptocurrency or ...

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced its enhanced Consumer Purchase Insights offering is now available on Snowflake ...

In today's retail climate, marketers are under pressure to demonstrate the value of their investments in driving company success. It’s critical for retail brands to understand the evolution of ...