How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or do you have no idea?

Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

A content audit is the act of taking inventory of your content to understand it on two levels: It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a ...

Hey, wait didn’t we already write something about this? Why isn’t this blog post ranking on Page 1 for anything yet? Should we update this content or create a new one? These are common questions when ...