“CTR Non Manipulation was built to separate real engagement from manufactured activity,” said Chris Maddaloni, founder of Get ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

Industry leaders say Google’s AI Overviews has reshaped search behaviour this year, hitting some categories harder than ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.

According to a new report from Marin Software, Google's Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard text ads ...

A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with ...