CXA enhances personalization. Customer experience automation uses real-time data and AI to deliver personalized, relevant experiences across multiple touchpoints. Scalable customer journeys. CXA ...

While CX pros are growing in headcount, they still face many hurdles as they grapple with driving behavioral change with customer experience management. Customer experience management can lead to ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

Companies are sitting on a wealth of valuable data that could be used to share relevant information with employees to improve the customer experience. However, this data can often be buried in ...

Two customer experience paradigms exist in business: the inside-out approach and the outside-in. For a long time, the inside-out approach prevailed: Companies made decisions based on what was best for ...