The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

Discover how relationship management strengthens business ties, boosts brand loyalty, and mitigates risks through effective ...

Businesses of all sizes need effective ways to manage relationships with customers. Small-business owners, however, have an exceptionally keen interest in customer management, because effective ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

When you get right down to it, there are only a few compelling stories that sell products and services. While aspiration, empathy, desire, brand loyalty, price and delivery performance are all ...

Microsoft today announced a new Outlook Customer Manager solution for small businesses as part of its Office 365 Business Premium subscription plan. The new customer relationship tool is currently ...

Walt Disney once said about movies, "Do what you do so well that they will want to see it again and bring their friends." The famed animator's quote can also be applied to customer service. If a ...

Microsoft is beginning to release Outlook Customer Manager to Office 365 Business Premium subscribers worldwide. Customer Manager can also be used with Microsoft Flow, a services mashup tool, to ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Outlook Customer Manager is a free add-in designed for Office 365 Business Premium subscribers. It helps the subscribers track and grow relationships with customers by adding a functionality to ...