When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...