The importance of staff in delivery of brand promise has been touted so often in the pages of this magazine that it almost seems like a cliché. But despite this, internal engagement with brand is ...
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I created a brand new job at Deloitte: corporate influencer. This is why your company needs one too.
This as-told-to essay is based on a conversation with Lara Sophie Bothur, Deloitte Germany's first corporate influencer. Bothur now works freelance as a tech influencer. The following has been edited ...
To say that Mark Allatt, global brand director at professional services firm Deloitte, is larger than life is perhaps, a rather obvious observation. And yet, at the same time, it is utterly ...
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the findings of Deloitte’s 17th annual Digital Media Trends report are any indication, TikTok Killed the ...
Consumer perceptions of good value and fair prices remain constrained by the lasting effects of recent inflationary shocks and ongoing economic headwinds. As a result, value-conscious behavior appears ...
I created a brand new job at Deloitte: corporate influencer. This is why your company needs one too.
Lara Sophie Bothur forged a brand new career path at the Big Four firm Deloitte. She started in consulting, but became the firm's first full-time corporate influencer in Germany. Bothur, now one of ...
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