At some point, every founder hits the same wall. You are shipping features, posting on social, maybe even running ads, but growth still feels fragile. One channel works for a month, then dries up.

In an increasingly “smart” world, data is being created everywhere. Engineers and manufacturers generate massive amounts of data for every part, process and product made. However, the future of ...

Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.