Reshift Media, widely recognized as one of the top digital marketing firms for franchises, has hired sales and marketing ...

Digital marketing agencies know that building their SEO teams isn’t always easy. Even the top agencies in the world may have struggled at one point to find the talent that was just right for how they ...

Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. Sales-marketing alignment has come a long way. The B2B industry’s ...

While pharma experienced a massive shift to digital sales brought on by the COVID-19 pandemic moving forward, a marketing mix that includes in-person touch points remains integral to building strong ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Seismic, a sales enablement platform, unveiled Digital Sales Rooms as part of its 2021 Fall product release, a solution which aims to help go-to-market (GTM) teams develop buyer-seller relationships ...

Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more. Salesforce has announced new innovations across Digital 360, the ...

The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, ...

In 2021 alone, Chipotle has reached $2 billion in digital sales. Chipotle's VP of Digital Marketing credits the chain's mobile app and loyalty program for the success. Digital sales account for 48.5% ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...