There has been plenty of talk about the mutual fund industry's shift to selling its products through intermediaries instead of selling them directly to retail investors. Observers have been saying for ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...

Some of the country’s leading fast-moving consumer goods companies (FMCG) such as Hindustan Unilever, ITC, Parle Products, Britannia and Tata Consumer have increased their direct distribution over the ...

American Airlines has moved away from its earlier belligerence to navigate a cooperative path with distribution middlemen. The airline appears to be making a lot more gains this time around. In July, ...

In a bid to shore up reach and shield itself from vagaries of the unorganised wholesale distribution channel, FMCG major Emami Ltd is ramping up its direct distribution channel. The company also aims ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...