Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Emphasizing data management, data processing and personalized direct mail has helped keep Century Direct a thriving business in its 90th year of operation. The Long Island-based direct mail services ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Experian is well-known in the data quality space. Their international address verification service allows businesses to not only verify but also enrich their customer database. This means that, in ...

So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went ...

CLEARWATER, Fla., May 8, 2024 /PRNewswire/ -- Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing ...