Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

AICommerce, founded by Peter Szabo, offers a smarter approach to e-commerce marketing by combining AI tools, expert strategy, and structured systems. Rather than chasing quick wins, the company builds ...

There is no denying it, mobile is the new norm. Two in three American adults own a smartphone. Tablet users will surpass one billion worldwide this year. The average person spends more time on their ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens ...

Unilever, one of the biggest spenders on e-commerce ads, is pushing for retailers to adhere to the same measurement standards. Speaking to Insider at the Interactive Advertising Bureau's Annual ...

Google is experimenting with a new Gmail ad format that turns the Promotions tab into a mini shopping experience. What’s new. A visually rich ad unit appears in the Gmail Promotions tab. The ad ...

Quartile, an ad-optimization platform for ecommerce marketplace sellers, today announced it has acquired Sidecar, a performance-marketing technology provider for ecommerce retailers and brands. The ...

Tomas Laurinavicius is a writer and designer. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. He has built multiple online businesses and helps startups ...

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads ...

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned ...