Awareness Email marketing is a great way to build brand awareness. While you’re promoting your products and services, it’s also about establishing your identity as a company. You can do this through ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

The perfect email marketing agency makes all the difference in connecting with your audience and driving real results. Today’s leading agencies go beyond simply sending emails—they help you reach the ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Many companies still rely on random newsletters or one-time templates when marketing. However, the best teams pick a different approach. They carefully plan each email marketing campaign. Every ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...