Businesses can draw attention to themselves and introduce their products or services to large numbers of potential new customers by hosting or participating in special events. These can include grand ...

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Is your organisation planning a big event? As a PR professional, it’s your job to tell the world. But there’s a lot of noise out there, and getting the media’s attention isn’t easy. How do you make ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Outdoor events present distinct risks that could delay or stop your event completely. A risk management plan enables you to identify those potential risks and take steps to prevent the problems. You ...

The term ‘Black Swan Event’ was first coined by author Nassim Nicholas Taleb back in 2007 in a book he published less than a year before the financial crisis of 2008. This academy article will delve ...