Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

At the center of the Pew Research Center’s mission is a commitment to measuring public attitudes on key issues and documenting differences in attitudes between demographic and political groups. An ...

While working in a science lab is often the stereotypical example of research, DePauw students also routinely conduct research across the humanities, social sciences, and arts. Art history, biology, ...

The Regulatory Citation and How It Applies: “Research that only includes interactions involving educational tests (cognitive, diagnostic, aptitude, achievement), survey procedures, interview ...

Laura Moss is a journalist with more than 15 years of experience writing about science, nature, culture, and the environment. People may soon be getting vaccinated for diseases like hepatitis B and ...

Need a better way to plan projects? Discover mind map examples that help you visually organize tasks, ideas, and strategies ...