The internal and external customer nomenclature has existed for decades. The external customers don’t work for your company; they’re the folks who pay for a new install or a repair. The internal ...

It would seem like the task of understanding external customers would rest squarely on the shoulders of the marketing team. However, it's also an IT challenge in 2018 and beyond. I used to think it ...

Whether you realize or not, your business’ customer service is directed at more than one type of customer. You have external customers: the people who pay for your goods and hire your company to ...

The idea of putting the customer first is not a new concept. Today, it is understood that it is important to provide exceptional service to your external customers in order for businesses to be ...