Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge that. How can he not, with a $19.5 billion write-down largely as a result of ...
Ford CEO Jim Farley has suggested the company misjudged key parts of its F-150 Lightning strategy, comments that come as Ford disclosed roughly $19.5 billion in expected pre-tax charges tied to EV ...
For most of the last decade, the electrification story at Ford Motor Company was defined by one vehicle above all others. The F-150 Lightning was supposed to be the electric future of America’s ...
This Ford F-150 Lightning owner’s 30,000-mile report reveals a "major range anxiety" nightmare, with towing efficiency ...
Ford Motor Company F has stopped production of several electric vehicles and de-emphasized a former large portion of its ...
The 2025 Ford F-150 Lightning represents a pivotal moment in electric truck adoption, especially as Ford prepares to ...
The Ford F-150 Lightning is changing in some really big ways.
Before it became an electric pickup, the Ford F-150 Lightning was the hottest version of America's best-selling pickup you ...
Looking at EV trucks? A bunch of outstanding December lease offers put the 2025 F-150 Lightning firmly in the conversation. Ford offers December lease deals on nearly all F-150 Lightning trims with ...
After pouring billions into its first wave of electric vehicles—and losing billions more —Ford has begun a comprehensive rethink of its EV strategy.
"I mean, look, we didn't know what we didn't know," he says. The F-150 Lightning was a lesson the company had to learn the hard way.