Introducing Elf on the Shelf for the first time feels like bringing a bit of Christmas magic straight into your home. It’s a sweet tradition that adds fun to the season without needing much fuss, and ...

For years now, the infamous Elf on the Shelf has become a winter staple for many families around the holiday season. After all, when you adopt a Scout Elf for your home, they become an exciting, ...

With the holidays rapidly approaching, that means a beloved character is about to make their seasonal debut. No, we’re not talking about Santa Claus, but his famous pint-size helper: Elf on the Shelf.

With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...

When Carol Aebersold and her daughter, Chanda Bell, created The Elf on the Shelf: A Christmas Tradition, along with the now-iconic 10-inch doll, they had no idea it would become a global sensation.