It’s a big year for LeBron James. He knows it. Fans know it. And Nike knows it. So the Swoosh brand isn’t taking his 23rd signature sneaker lightly. And why would they? The man has spent 15 of his 21 ...

Boardroom chops it up with the creative team at Nike behind the LeBron XXIII and the accompanying Forever King capsule. The Forever King capsule is an ode to the milestones accumulated throughout ...

LeBron Gives Fans a Sneak Peek of His 23rd Signature Shoe originally appeared on Athlon Sports. It’s the offseason, and King James is heading into his 23rd season. Like clockwork, LeBron has been ...

After several teasers from LeBron James himself in the last few weeks, Nike has finally unveiled his LeBron 23 signature shoe. The King's Nike LeBron 23 will make its debut in the gold "Uncharted" ...

There will never be another athlete like LeBron James: four NBA championships, four NBA Finals MVPs, four MVPs, 42,184 regular-season points. At 40 years old, it would make sense for him to retire, ...

Fifteen years ago, LeBron James-- then fresh out of high school and yet to play a single NBA minute -- signed an unprecedented, seven-year, $90 million contract with Nike, which famously included a ...