As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

Gamification is everywhere. From rewards programs to fitness apps, adding a game layer on top of the real world has blown up thanks to the power of mobile devices. In the workplace, the drive to ...

Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

Have you heard of gamification? You may not have, but even so, it is likely that you have encountered it. Gamification is when everyday interactions in nongame contexts, such as shopping, are turned ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

Monika Mueller is the EVP Consulting Services and Head of LATAM for Softensity, a U.S.-based IT outsourcing company with a global footprint. Employee engagement and retention are hot topics, ...

It's no secret that many specialists, regardless of their field of business, rarely participate in internal corporate life and prefer to work remotely. These reasons can be related to several factors: ...