With the year 2017 stepping to an end, yet another big deal is on its way in the Indian startup ecosystem. Alibaba along with Paytm Mall is all set to acquire around 35% – 40% stake in hyperlocal ...

In today's fast-paced, competitive environment, providing customers with a personalised experience is more crucial than ever. That is where hyperlocal marketing steps in. It helps the brands connect ...

Marketing in India means appealing to a wide swatch of customers and cutting through different dialects, cultures, demography and lifestyles. There exists a stark cultural contrast between the ...

In the last eight year of operations, grocery delivery company BigBasket has marked several milestones and has even survived through hyperlocal bubble burst. A constant has been its service and ...