As part of a brand refresh, Formula E is debuting a “sonic identity” component. The unique sound of the new Gen3 car will be infused in all marketing, production, and branding content for people to ...

Audi has unveiled the R26 Concept, a preview of its Formula 1 design and team identity, marking the brand's next major milestone as it prepares to enter the sport in March 2026. Presented at the Audi ...

Former Williams and Red Bull junior Dan Ticktum believes he can show his personality more in Formula E than in the “squeaky clean” world of Formula 1. The 22-year-old was let go by Williams in the ...

Named the Panasonic Jaguar Racing Formula E team, the entire visual identity was created by brand strategy and design agency Brand Union, from the logo and master graphic, through to advertising and ...

Lewis Hamilton‘s Ferrari debut has been nothing short of disappointing. The seven-time world champion had high ambitions for his switch to the Scuderia. Unfortunately, the Briton barely has anything ...