Your team’s engagement can help refine your competitive edge. In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable ...

Owning our identity means recognizing and celebrating our culture. Source: Gorodenkoff/Shutterstock Lately, it seems like a day doesn’t go by without some challenge ...

An identity crisis is a phase many people go through when they question or reassess who they are. A search for identity is common during the teenage years but people may also reassess their lives ...

The world is always quick to tell us who to be and what we should want—often setting unintended guidelines for what defines success. Sometimes these external forces may conflict with what we believe.

"When customers internalize a brand as part of who they are, then there’s the potential to become loyal to that brand," said Americus Reed. What is "identity loyalty"? Not long ago, I had the honor of ...

In an article for Encyclopaedia Britannica, Carlos D. Morrison defines code-switching as the “process of shifting from one linguistic code (a language or dialect) to another, depending on the social ...

The UAE’s Emirati National Identity Strategy integrates heritage, values, education, media, family, and governance nationwide/Image: WAM At the 2025 UAE Government Annual Meetings in Abu Dhabi, the ...

Early life experiences can affect someone's life into the future. Friendships are important, and a person without positive relationships within them can end up with high levels of social conflict. A ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...