Celebrities endorsing products have long been a cornerstone of the marketing world, driven by the simple fact that people trust familiar faces. A well-known name attached to a product has historically ...

In simple terms, an influencer is someone who has built a following or a fan base through social media content creation. Influencers have the ability to shape trends and influence the opinions of ...

Many social network users have already made a purchase on the recommendation of an influencer. Most of the time, we don't even question the reliability of the advice given. Behind the perfectly edited ...

In a world where attention is authority, who gets to shape faith, values and public life? What does it actually mean to be an ...

There’s nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements. Consumers trust relatable ...