CINCINNATI -- Procter & Gamble Co. is setting the record straight: It turns out Ivory soap's ability to float wasn't an accident. Ivory's buoyancy has been used in marketing since the soap went on ...
This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...
STATEN ISLAND, N.Y. -- Remember that smell! I knew we were home from our Sunday drive around New Jersey as soon as we came over the Goethals Bridge -- pee-ew! The town found at the very end of ...
Procter & Gamble Co. said it will create a float showcasing its Ivory Soap brand for the 2002 Tournament of Roses Parade. This will be the first time P&G and Ivory have participated in the annual ...
Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...
An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...
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