At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

When a small square “Smart Brick” is attached to LEGO blocks assembled in the shape of a car, the engine starts with a “vroom ...

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...