The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

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The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...